A goal without a plan is just a wish, as the saying goes, and we believe our marketing plan is key to achieving a successful home sale for your customers – and ultimately enable them to complete their move to a new home sooner.
We are experts in marketing your clients’ properties to prospective purchasers and maximising interest at every step by triggering alerts at crucial points. We do this by following a clear, proven plan, that delivers results and, perhaps most importantly, keeps customers informed and motivated at every step.
John Jarvis, managing director of Property Perspective, says: “It’s important in these uncertain times to ensure that your customers are supported to make their move. We can provide consistency, transparency and reassurance to them, so they can proceed safe in the knowledge they will receive a first class service to help them to sell up and move on.
“Every vendor will receive a personal marketing plan from us at the outset. That plan is designed to maximise exposure of the house by creating peaks in interest and keeping it in the forefront of potential buyers’ minds.”
Step one – online marketing
When our initial adverts are published on Rightmove and Zoopla it goes to the top of the ‘recently added’ search list. If it meets a customer’s saved criteria they will receive an alert.
The market is at its strongest once the initial advert goes up and a peak an interest is seen. In fact, our experience tells us that a newly listed property will receive six times more enquiries during the first two weeks of advertising than in subsequent weeks.
Step two – engaging an agent
After two weeks a local estate agent is instructed to market the property alongside us. This gives us a ‘second bite at the cherry’ as a new property to market. Not only do we see a peak in interest from the agent’s clients, the house will go back to the ‘recently added’ lists on the property portals and alerts will once again be sent out.
This ensures we generate twice the number of alerts for a single property compared to using a high street agent alone.
Step three – a small price reduction
The vast majority of homes we market sell in the first two weeks. However if the property hasn’t sold after four weeks, we will look to make a small price reduction. Anything above 2% has the benefit of triggering alerts again for potential customers on the property portals and brings the property back into their minds. This can also generate new interest and we often see another peak in enquires.
Step four – premium listing
After five weeks we make the property a premium listing (free of charge), which gives the property addition standout on the portals, enlarging the listing and allowing for additional photos.
John adds: “By following a personalised plan, we are providing complete transparency to the vendor. We feel it keeps them motivated throughout the process and gives them the option of a price reduction to build interest if needed.
“The peaks in interest created at each step are proven to achieve success. Our average selling time is just 40 days – 50% faster than the national average of 80 days.”
If you’re already a Property Perspective client, you can be reassured you have our full support through this challenging time. And if you’re looking to provide extra assistance to your customers in selling their home, please consider the exceptional service we can offer.
Property Perspective are Part Exchange and Agency Assist experts, offering seven days a week service, speedy valuations and expert advice, all backed by relevant housebuilder and property industry experience. See www.thepropertyperspective.co.uk or call 0845 6800 262 for more information.